search engine optimisation
Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from leading search engines such as Google, Yahoo! and Microsoft via "natural" ("organic" or "algorithmic") search results and ensuring their found pages show the most relevant search results. The earlier a site is presented in the search results, the higher it "ranks".
It is now of vital importance to recognize the value of having a website highly ranked and visible in search engine results to encourage the widest possible number of search visits. SEO can also target different kinds of search, including image search, local search, and industry specific vertical search engines.
The term "search engine friendly" may be used to describe web site designs, menus, content management systems and shopping carts that are easy to optimize.
Search engine crawlers may look at a number of different factors when crawling a site and not every page is indexed by the search engines.
Frozen Interactive web design possess experienced and knowledgeable in-house "search engine optimizers" who will incorporate sophisticated and impressively subtle SEO techniques, masterfully woven into the fabric of the website page.
Our strategy is to instigate a two stage solution involving an initial site audit and a subsequent
monthly campaign.
We also offer a range of important supporting SEO services, as follows:
- Pay-per-click
- Blog build optimisation and RSS feeds
- Social bookmarking
- Link building
- Site content updates
- Multi lingual optimisation and translation
- Video search and MySpace optimisation
By building high quality web pages to engage and address technical issues that may prevent search engines from crawling and indexing those sites, Frozen Interactive will effectively encourage increased search engine activity and improve your site's performance and conversion rate.
